PROCEDURE NOTE PRESS OFFICER **ADD DATE **
To raise the profile of the WI and to encourage Visitors/new Members through
informative, engaging, concise and timely reports on Meetings, events and trips
through local press and, where applicable, the SFWI News Bulletin, WI web-page and
social media such as Facebook.
Reports to WI Life can be considered when there are special events or when specific
feature items are requested.
All Meetings, events and trips organised by the WI.
Facebook should be 2 or 3 lines only. Other reports should be around 250 words,
submitted electronically and contain
An eye-catching headline that is short and to the point
Clear reference to the WI
When the Meeting/event /trip took place
Interesting but concise details
At least one photograph attached
Time & Date & Place of the next meeting & Speaker’s name and topic
Where further information can be obtained
POINTS TO NOTE ;
If members are featured on any photographs, their consent must be obtained prior to
submission to the Press. However, photos taken from Facebook pages are appropriate.
A photograph of people should have at least 2, preferably 3 clearly in shot.
Details of the photographs are to given in a footnote.
Contact details for the WI Press Officer are to be given in a footnote.
EXAMPLES OF PRESS CONTACTS ;
SFWI News Bulletin firstname.lastname@example.org
Staffordshire Newsletter email@example.com
Express & Star firstname.lastname@example.org
Lichfield Mercury email@example.com
The Sentinel (S-o-T) firstname.lastname@example.org
Burton Mail email@example.com
Leek Post & Times firstname.lastname@example.org
Cheadle & Tean Echo email@example.com
The Stone Gazette firstname.lastname@example.org
The Village Voice email@example.com
WI Life firstname.lastname@example.org
REVIEW ; This Procedure Note will be reviewed annually but revised when necessary